Pay For Play

Frank Rich must hate America.

But perhaps the most fascinating Williams TV appearance took place in December 2003, the same month that he was first contracted by the government to receive his payoffs. At a time when no one in television news could get an interview with Dick Cheney, Mr. Williams, of all "journalists," was rewarded with an extended sit-down with the vice president for the Sinclair Broadcast Group, a nationwide owner of local stations affiliated with all the major networks. In that chat, Mr. Cheney criticized the press for its coverage of Halliburton and denounced "cheap shot journalism" in which "the press portray themselves as objective observers of the passing scene, when they obviously are not objective."

This is a scenario out of "The Manchurian Candidate." Here we find Mr. Cheney criticizing the press for a sin his own government was at that same moment signing up Mr. Williams to commit. The interview is broadcast by the same company that would later order its ABC affiliates to ban Ted Koppel's "Nightline" recitation of American casualties in Iraq and then propose showing an anti-Kerry documentary, "Stolen Honor," under the rubric of "news" in prime time just before Election Day. (After fierce criticism, Sinclair retreated from that plan.) Thus the Williams interview with the vice president, implicitly presented as an example of the kind of "objective" news Mr. Cheney endorses, was in reality a completely subjective, bought-and-paid-for fake news event for a broadcast company that barely bothers to fake objectivity and both of whose chief executives were major contributors to the Bush-Cheney campaign. The Soviets couldn't have constructed a more ingenious or insidious plot to bamboozle the citizenry.

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But we now know that there have been at least three other cases in which federal agencies have succeeded in placing fake news reports on television during the Bush presidency. The Department of Health and Human Services, the Census Bureau and the Office of National Drug Control Policy have all sent out news "reports" in which, to take one example, fake newsmen purport to be "reporting" why the administration's Medicare prescription-drug policy is the best thing to come our way since the Salk vaccine. So far two Government Accountability Office investigations have found that these Orwellian stunts violated federal law that prohibits "covert propaganda" purchased with taxpayers' money. But the Williams case is the first one in which a well-known talking head has been recruited as the public face for the fake news instead of bogus correspondents (recruited from p.r. companies) with generic eyewitness-news team names like Karen Ryan and Mike Morris.

Or is Mr. Williams merely the first one of his ilk to be exposed? Every time this administration puts out fiction through the news media - the "Rambo" exploits of Jessica Lynch, the initial cover-up of Pat Tillman's death by friendly fire - it's assumed that a credulous and excessively deferential press was duped. But might there be more paid agents at loose in the media machine? In response to questions at the White House, Mr. McClellan has said that he is "not aware" of any other such case and that he hasn't "heard" whether the administration's senior staff knew of the Williams contract - nondenial denials with miles of wiggle room. Mr. Williams, meanwhile, has told both James Rainey of The Los Angeles Times and David Corn of The Nation that he has "no doubt" that there are "others" like him being paid for purveying administration propaganda and that "this happens all the time." So far he is refusing to name names - a vow of omertà all too reminiscent of that taken by the low-level operatives first apprehended in that "third-rate burglary" during the Nixon administration.